After more than two decades at Mars, overseeing iconic brands like M&M's, Skittles, and Twix, the company's chief brand officer, Rankin Carroll, says one of the...
Rankin Carroll, Chief Brand Officer at Mars, shared insights after two decades overseeing iconic brands like M&M's and Skittles. He emphasized a key marketing skill that he believes is often overlooked in the industry. This perspective is crucial for modern brand strategy and…
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