Zerodha has relaunched its referral program after receiving regulatory clarity, a move founder Nithin Kamath highlighted as a significant growth driver. Previously, nearly 30% of accounts were acquired through referrals, with the actual impact likely exceeding 50%. The reinstated program benefits both new and past referrers.
Zerodha has relaunched its referral program following regulatory clarity, a key growth strategy. Founder Nithin Kamath noted referrals previously contributed over 50% to its growth through word-of-mouth. This program, which directly accounted for 30% of new accounts, is now…
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