Cricket icon Virat Kohli rejected a lucrative endorsement deal with Puma and instead invested Rs 40 crore of his own money in Agilitas Sports to create One8.
Cricket icon Virat Kohli rejected a lucrative endorsement deal with Puma, opting instead to invest Rs 40 crore of his own money into Agilitas Sports. This strategic move aims to establish his own Indian sports brand, One8, signifying a shift from endorsing existing brands to…
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