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BUSINESSINSIDER.COM · GLOBAL ·

Apple once faced a US export control on its 'supercomputer.' Steve Jobs turned it into a marketing moment.

As reported by businessinsider.com
Sometimes, the US government's concerns that a powerful new tech product could fall into the wrong hands can be a marketing opportunity. Just look at Steve Jobs...
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Apple's "supercomputer" once faced US export controls due to its advanced capabilities. Steve Jobs masterfully transformed this government concern into a powerful marketing strategy. This incident highlights how a company can leverage regulatory challenges to enhance its…

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