The brokerage argues that its focus on affordability, combined with technology-led execution and a scalable marketplace model, could allow Meesho to capture a larger share of India's rapidly evolving e-commerce landscape over the coming years.
Citi has initiated a 'Buy' rating for Meesho, projecting a 22% upside potential. The brokerage emphasizes Meesho's strong focus on affordability, robust technology-led execution, and a highly scalable marketplace model. These strategic advantages are expected to position Meesho…
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