The simulcasts will expose the WNBA to an affluent audience on CNBC and marks a new chapter for the business news network after it spun out from Comcast.
CNBC will simulcast 11 WNBA games this season, aiming to expose the women's basketball league to an affluent audience on the business news network. This move signifies a new era for CNBC, following its spin-out from Comcast, and highlights a strategic shift in its broadcasting…
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